Zaragoza Congresos highlights its MICE offer in a successful destination presentation in Barcelona

21 septiembre 2023

Zaragoza Convention Bureau, the entity responsible for promoting business tourism in the city, conducted a prominent destination presentation in Barcelona to showcase its MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings. The event took place on September 20th at La Foodieteca and was attended by more than 50 individuals from various event agencies, businesses, and associations.

The presentation's primary objective was to emphasize Zaragoza's countless possibilities and advantages as a destination for corporate events and conferences. It was a magical presentation where attendees had the opportunity to get a close look at the city's excellent infrastructure and specialized services and enjoyed moments of surprise and delight. The presentation unfolded in a warm and friendly atmosphere, allowing participants to interact and establish key professional contacts for future projects.

Local gastronomy also played a significant role, as attendees were treated to a selection of typical Zaragoza products and beverages, providing them with a taste of the local cuisine, a preview of what they can expect at their events in Zaragoza.

Zaragoza Convention Bureau continues to work towards its mission of positioning Zaragoza as a leader in the MICE sector, offering event and congress organizers a wide range of personalized services and comprehensive support. With its strategic location, excellent transportation connections, and rich cultural and culinary offerings, Zaragoza presents itself as an attractive and versatile city for hosting a variety of events. As part of its ongoing promotion efforts, Zaragoza Convention Bureau will be in Madrid on October 25th for another engagement with the events industry.

For more information about Zaragoza Convention Bureau and its MICE offerings, please visit the website at zaragozacongresos.es or contact zcb@zaragoza.es.